Advertising device



Dec. 31, 1929. L. E. PRATT ET AL 1,741,434

ADVERTISING DEVICE Filed May 9, 1929 I Q IZVVENTOR.

[ewe/407 f. Pra/f A/mry 4.5 0 x7 Patented Dec. 31, 1929 UNITED STATES PATENT oFFIcE LEWELLYN n. PRATT, or NUTLEY, NEW annsny, Ann sinner L. s eam, 0F BBOUKLYN,

NEW YORK, T0 PRATT & FLOREA, inc, or YORK, n. Y., A con- PORATION OF NEW YORK ADVERTISING DEVICE Application filed May 9,

This invention is an advertising device and is directed more particularly to a structure to be mounted on the interior of store windows, so as to be readily visible through the glass and from the exterior of such windows.

The object of the invention is to provide a simple, inexpensive construction of marked ,advertising value and so constituted as to retain itself in position upon the glass without the employment of any extraneous means.

In its preferred, practical form, the advertising device of this invention comprises a sheet metal, cardboard or papier mach stamping, preferably of circular contour and the outer margin of which constitutes a ring. Extending diametrically across the ring and in upstanding relation thereto and integral therewith is the pictorial representation of a telephone, the mouthpiece of which tele phone embodies an independently formed rubber disk shaped to simulate the mouth piece of a conventional telephone and having in the back thereof an extending shank adapted for cooperation with a peculiarly shaped slot formed in the body of the device and located in a position normally occupied by the telephone mouthpiece.

The slot is formed to permit the shank of the suction cup to be readily slipped into position and to be retained therein in such manner that the weight of the body will not disengage the same from the suction cup.

The device of this invention embodies numerous features of novelty which will be hereinafter more fully explained. It is of pronounced practical merit and has met with marked approbation by business concerns specializing in telephoned orders.

The device is unusually simple in construcion, may be mounted on the glass of a show window or showcase without the employment of any extraneousmeans and its efficiency in the carrying out of its intended purposes has been fully demonstrated.

Features of the invention, other than those adverted to, will be apparent from the hereinafter detailed description and claims, when read in conjunction with the accompanying drawings.

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The accompanying drawing illustrates one practical embodiment of the invention, but the construction therein shown is to be un derstood as illustrative, only, and not as defining the limits of the invention;

Figure 1 is a face view of an advertising device embodying the present invention.-

Figure 2 is a section on the line 22 of Figure 1;

Figure 3 is a fragmental face view of portion of the device. showing the suction cup removed.

Figure 4 is a fragmental section corre sponding to Figure 2,- but showing the manner in which the suction cup is introduced to secure it in place on the body of the glass.

In practically carrying out the invention, the device may be constructed of any do sirable material, sheet metal, papier niach or cardboard. It has been found economical and eliicieiit, however, to make the device from sheet cardboard by well known die stampingprocesses. A flat sheet of cardboard is placed in a conventional stamping die and a section of the board is cut out to have the contour illustrated in Figure 1. It will be noted from this view that there is thereby produced an annular ring 1, extending diametrically across which is a portion 2 shaped to simulate the outline contour of a desk telephone instrument. The forward face of the body which is formed by the parts 1 and 2 is printed, lithographed or otherwise delineated to contain the desired advertising matter and the pictorial representation of the telephone.

In the region of the axis of the transmitter of the telephone instrument, the part 2 is perforated as indicated at 3 to form in effect an inverted keyhole slot adapted for coopcration with a stem of a suction cup. The suction cup is designated 4 and is provided at its rear with a centrally located stem 5 terminating in an enlarged knob 6. Both the knob and the stem are preferably made of rectangular cross section with the width of the stem substantially equal tothe portion 7 of the slot 3 and the width of the knob 6 substantially equal to the width of the part 8 of the slot as exhibited in Figure The suction cup with its stem and knob are preferably formed integral of relatively soft rubber, so as to permit it to be introduced into the keyhole slot after the manner indicated in Figure 4. WVhen brought into the posiion indicated in Figure 2, the parts will be maintained in assembled relation by the friction between them, while the rectangular cross section of the stem 5 will preclude relative rotation between these parts.

The suction cup is made of a size and shape to substantially correspond with that of the conventional mouthpiece of a telephone and when the suction cup is brought into cooperation with the window pane, for the purpose of mounting the device thereon, such cup will so closely simulate the mouthpiece of the telephone that the difference will not be apparent to the casual observer.

The device is economical to manufacture and because of the ready detachability and attachability of the suction cup, large quantities of these devices may be compactly shipped with the cups removed and assembled by the ultimate purchaser or subscriber.

The device offers relatively expensive advertising space being mounted wholly upon the window and without any extraneous attaching means, is particularly fitted for the functions which it is adapted to perform. The purpose of utilizing a ring 1 or some other equivalent structure in connection with the representation of the telephone contained on the part 2 is to preclude the tendency which the part 2 would have to tilt laterally in the event that the part 1 or its equivalent were not employed. The part 1 is relatively broad and extends laterally an appreciable distance from the vertical axis of the telephone. It is therefore adapted to rest against the face of the glass and to maintain the part 2 substantially parallel to such face thereby effectually precluding tilting of the device.

The drawings showthe preferred embodiment of the invention, but the invention is to be understood as fully commensurate with the appended claims.

Having thus fully described the invention, whatwe claim as new and desire to secure by Letters Patent is:

1. As a new article of manufacture, an advertising device comprising a relatively broad body, on the upright medial portion of which is delineated a pictorial representation of a telephone, and a suction cup simulating the mouthpiece of the telephone and secured to said body in juxtaposition with the pictorial representation of the telephone transmitter thereon.

2. As a new article of manufacture, an advertising device comprising a relatively broad body, on the upright medial portion of which is delineated a pictorial representation of a telephone, said body being provided at substantially the center of the pictorial ifwiini representation of the telephone transmitter with an inverted keyhole slot, and a suction cup shaped to substantially simulate the transmitter of a conventional telephone and provided with a rearwardly extending shank terminated in an enlarged knob which knob is adapted to be inserted through the keyhole slot to bring the shank into the constricted portion of such slot for the purpose of mounting the suction cup in juxtaposition with the pictorial representation of the transmitter and to thereby provide for support-- ing of the device upon a flat surface.

In testimony whereof we have signed the foregoing specification.

LE WELLYN E. PRATT.

HENRY L. SLOAN. 

